Что такое тизер?

Тизер (англ. teaser «дразнилка, завлекалка») — рекламное сообщение, построенное как загадка, содержащее часть информации о продукте, но никак рекламируемый товар не называющее. Тизеры обычно появляются на раннем этапе продвижения товара и служат для создания интриги вокруг него.
Например вот тизер на фильм “Домовой” с Константином Хабенским и Владимиром Машковым.

тизер на фильм “Домовой”

15 thoughts on “Что такое тизер?”

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